What are the Enrichment Options to configure my custom layout?

Before you begin your Contact or Company Optimizer project, you will have the opportunity to apply enrichment options to configure your custom layout. 

The Dun & Bradstreet fields are our headers for the data that we are able to append. Simply click the Dun & Bradstreet field you would like to receive and then the corresponding field name from your own file in the "Output Name" column and then select the overwrite rule you would like applied.

You have two rules you can choose from:

  • Rule 1 - replace only my blank field values
    • This can be thought of as fill-in-the-blanks for your data. We will fill in any fields that we can match to for incomplete records.
  • Rule 2 - replace all of my field values
    • This will overwrite all of your data with Dun & Bradstreet data, unless we do not have a value for a specific field. We will never overwrite data with a blank field value.



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