Do I have to run a Data HealthScan before I start a Data Optimizer project?

We recommend that as a best practice you run a Data HealthScan on your database prior to running a Data Optimizer project in order to first assess and understand the overall health of your database. However, Optimizer for Marketing does not require that you perform a Data HealthScan before beginning a Data Optimizer project.

You can run a Contact Data HealthScan before running a Contact Optimizer project and a Company Data HealthScan before running a Company Optimizer project.

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