What does Confidence Code mean?

Dun & Bradstreet scores matches on a scale of 1-10. The higher the score the higher probability of an accurate match. For instance, a Confidence Code of 8-10 is given when there are strong matches based on multiple elements of the data provided. A Confidence Code of 4-7 is given when some elements of the provided data matched to some of Dun & Bradstreet’s information. 

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request